CAMPUS journalists were urged to focus on making reports that can easily be understood by readers on the last day of the 20th Inkblots.

Jose Maria Carlos, CNN Philippines’s editorial director, said digital technology has changed “how we work [and] how we write,” but stressed that broadcast journalism remains committed to using a language that is conversational and easily understood.

“Our role is to make our language simple and understandable for the common people,” he said.

Associated Press photographer Aaron Favila talked about the importance of good storytelling that would differentiate a journalist’s work from those of others.

“Anywhere you go, try to get the interesting points kasi sa dami ng pictures ngayon, hindi mapapansin ang kuha mo kapag ordinary ang shot,” he said.

Seasoned journalist and former Varsitarian editor Nestor Cuartero encouraged budding journalists to pursue creative non-fiction, which is literary journalism based on the combination of facts and personal accounts.

“Make your story a personal account interwoven with description and observation,” he said. “Pero ‘wag itong pagkakamalian na fiction [dahil] hindi siya fiction, [ito ay] based on facts.”

Cuartero invited ABS-CBN host Robi Domingo as guest for the mock press conference for feature writing.

Bands “Munimuni” and “I Belong To The Zoo” performed during the fellowship dinner and the awarding ceremony of the 4th UST National Campus Journalism Awards which concluded the 20th Inkblots, the three-day annual national campus journalism fellowship hosted by the Varsitarian. A.C. A. Gonzales, J. P. V. Saguyod and J. C. W. Uy

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