USTv Awards tackle May 9 polls

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TAKING into account the May 9 elections, the 12th edition of the USTv Students Choice Awards introduced new categories to recognize broadcast initiatives to raise public awareness about clean, honest, and responsible elections.

But it was also noted that with 32 categories mostly focused on personalities (there were even awards for hosts or “personalities” of reality, game, sports and gossip shows, and for Maine Mendoza as “social media phenomenon”), the USTv Awards might also have adopted the shallower aspects of Philippine politics—its personality orientation, crass celebrityhood, and focus on show biz and entertainment, rather than substance and intelligence.

Its formal awarding ceremonies held April 21 at the Plaza Mayor, USTv gave ABS-CBN’s “#Halalan2016” campaign the awards for the Student’s Choice of Public Announcement for National Elections and Student Leaders’ Choices of 2016 Election Awareness Program and Election Station ID.

Student’s Choice Awards were determined by a general survey of UST students. Student Leaders’ Choice Awards were determined by a vote of student leaders sitting in the final deliberation panel that confirmed the survey results.

In his opening remarks, UST Secretary-General Fr. Winston F. Cabading, O.P. said the USTv Awards were an “all in one package.”

“USTV XII covers the essential facets of Thomasian student formation namely, socio-cultural, socio-political, and moral-spiritual,” Cabading said.

Themed “Veritas in Caritate: The Youth Empowering the Family through Modern Media,” this year’s USTV is organized by the Office of the Secretary General and the Student Organizations Coordinating Council.

Other winners of Student Leader’s Choice Awards:

TV Network for Entertainment: ABS-CBN: TV Network New Media: ABS-CBN; and TV Network for Promoting Family-Oriented Values: ABS-CBN; TV Personality: Atom Araullo (ABS-CBN)

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Winners of Student’s Choice Awards:

Student’s Choice of News Program: TV Patrol (ABS-CBN); Public Affairs: I-Witness (GMA 7); Drama Program: On the Wings of Love (ABS-CBN); Magazine Program: Kris TV (ABS-CBN); Magazine Program Host: Kris Aquino (ABS-CBN); Sports Program: Sports U (ABS-CBN); Sports Pogram Personality: Dyan Castillejo (ABS-CBN); Comedy Program: Home Sweetie Home (ABS-CBN); Reality/Game Show: The Voice Kids Season 2 (ABS-CBN); Talk Show: Tonight with Boy Abunda (ABS-CBN); Talk Show Host: Boy Abunda (ABS-CBN); Documentary Program: Reel Time (GMA News TV); Variety Show: Eat Bulaga (GMA 7); Youth-oriented Program: iBilib (GMA 7); TV Personality and their (sic) Advocacy: Atom Araullo (ABS-CBN); TV Program: State of the Nation with Jessica Soho (GMA News TV); TV Commercial: McDonald’s Tatanda at Lilipas din Ako.

Students’ Choice of Social Media Personality: Atom Araullo (ABS-CBN); Personality for Social Media Development: Gretchen Ho (ABS-CBN); Social Media Campaign for Catholic Formation: #Nazareno2015 (ABS-CBN); Social Media Campaign for Social Action: #TrafficPatrol (ABS-CBN); Social Media Campaign for Environmental Protection: “Justice for Pamana” of Matanglawin (ABS-CBN): Social Media Campaign for Socio-Cultural Development: #Courtesy Series (ABS-CBN); Social Media Campaign for Socio-Political Development: “Dapat Tama” (GMA 7); Special Citation for Social Media Phenomenon: AlDub (GMA 7).

Celebrity performances included ABS-CBN artists Alex Gonzaga and Anne Curtis who won “Student’s Choice of Reality/Game Show Host” and “Student’s Choice of Variety Show Host” respectively.

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