READER’S Digest Asia has named UST as the Gold Winner of the “Most Trusted Brand” awards under the university category this year.

UST ranked first over University of the Philippines, which topped last year’s list. UST has been on the list since 2009.

The Trusted Brands Awards, which started in 1999, surveyed 8,000 consumers in the Philippines, Malaysia, China, Hong Kong, Singapore, Thailand, Taiwan, and India through phone calls and postal mails last October.

The criteria were credibility, quality, value, understanding of consumer needs, innovation, and social responsibility.

Other categories in the survey were finance, telecommunications, services, property development, television network, and hospitals. Nikka Lavinia G. Valenzuela

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