INSPIRED by classical art, advertising arts alumna Angelie Nethercott will debut her brand “Alexie” during the Fili- pinaZ fair this Oct. 11 to 13 in The Fifth at Rockwell Events Hall, Makati.
Nethercott, who obtained her degree from the University in 2018, described Alexie, which specializes in hand-crafted shoes and accessories as “classical and romantic.”
The brand, according to Nethercott, began when she bought and hand-paint- ed two pairs of plain slide sandals for herself and for her sister’s birthday.
“After wearing it for a few days, someone asked me where I bought them, from there I had an idea take their or- der,” she told the Varsitarian. “I created [pieces] inspired by the personality and looks of the client.”
“Alexie is a journey of discovery and canvas of expression. Giving birth to art pieces that will make people stop, stare and wonder,” Nethercott explained.
Inspired by the aesthetics from the Victorian era, Nethercott said her fas- cination for classical art stemmed from her mother’s jewelry business and their home interior.
The 27-year old stated that this event will not only allow her to showcase her brand but also to support its women empowerment advocacy, which she men- tioned as one of her brand’s core values.
A long journey to Alexie
Nethercott took up occupational therapy from 2009 to 2013 in the University but transferred in the same year to major in physics until 2014.
Nethercott highlighted that she faced a lot of self-doubt in the past but with her newly found brand, she said she wants to start a program that will allow young people to explore their passions.
By 2014, she found herself in advertising arts where she was awarded the Benavides Outstanding Achievement Award from the University and the Outstanding Achievement Award from the College of Fine Arts and Design in 2018.
“I want to share my passion and art to these people for them to see the beauty of character and confidence. That when one finds out what is uniquely their own, they own it—They become one with the art.” she added.
She also received three Awards of Merit and five Awards of Excellence Philippine Quill Awards in the Philip- pine Quill Awards in 2017.
Nethercott said she plans to create more wearable art pieces and dreams to enter the international fashion industry.
“Malayo pa dapat kong lakbayin at dapat matutunan. Madami pa din akong gustong gawin at i-explore,” she said. “There’s too many plans, but I take it day by day.”
Established by advocacy group Zonta Club of Makati and Environs Foundation in 2013, FilipinaZ is a fundraising event for women which highlights handmade crafts and artworks created by women themselves.
