ADVERTISING students learned persuasion principles from the world’s biggest public relations firm and one of the country leading food corporation last September 2.
Mcann Erickson Philippines Managing Director Nandy Villar and Nestle Philippines President John Miller participated in “N-gage,” a special project for advertising practicum 4 of the third-year Advertising students of the College of Fine Arts and Design (CFAD).
According to Gil Velez, professor of advertising practice and pioneer of the project, “N-gage” will help students and top officials learn from each other by sharing their experiences as youth of today and advertising practitioners, respectively.
“There are traditional friends, the ones you go out with, and then there are other groups of friends, whom maybe you have never even met that live in different countries,” said Miller as he described the youth’s new relationships developing in networking sites.
“It is encouraging to hear that a lot of people now are close to their parents. That they are different from previous generations where parents were seen as more authoritative,” Villar said. Kalaine Nikka Kay C. Grafil
