(Students lining up in front of the Manila Bulletin caravan. Photo by Geonabeth L. Cadungog)
November 27, 2015, 2:53a.m. – A Manila Bulletin caravan made a stopover to the University to encourage students to pick up the habit of reading newspapers, amid declining readership across the industry.
“[The] campaign encourage[s] people to read, and to promote that special bond between the reader and the printed word,” UST Office of Public Affairs Director Giovanna Fontanilla told the Varsitarian.
The University holds one of the richest collections of reading materials in the country, she noted, citing the “Lumina Pandit” books cataloguing the rare volumes preserved at the Miguel de Benavides Library
Ben Avelino Jr. of the Manila Bulletin marketing department said University was the sixth and second to the last leg of the paper’s university caravan held in celebration of the National Reading Month this November.
Avelino said that despite the availability of online platforms, the newspaper remained a credible source of information.
The caravan earlier went to other universities like the National University, University of the Philippines-Manila and Centro Escolar University. Jerome P. Villanueva
