UST forms Communications Bureau to ‘enhance’ online, broadcast content


UST has merged the Social Media Bureau with the broadcast unit of the Educational Technology Center (EdTech) to form a Communications Bureau, in a bid to enhance and maximize the University’s online and broadcast content.

The new Communications Bureau will build on the existing roles of the Social Media Bureau and beef it up with technical and broadcast functions, said Fr. Christopher Aytona, O.P., director of the revamped office.

“The move was a proactive strategy of UST to consolidate two of its media production offices—broadcast and online—in order to help ensure that there is one message and one recognizable brand across various platforms,” Aytona told the Varsitarian in an online interview.

Aytona said the office would also train Thomasian “social media ambassadors” to boost online and broadcast content through the “TigerTV” and “TigerRadio,” which comprise the Tiger Broadcasting Network.

“Our proactive orientation hopes to roll out content that is informative, enlightening and inspiring to all stakeholders… who seek the truth, which is what UST stands for: Veritas,” he added.

The Social Media Bureau was introduced in 2014 to establish UST’s online presence as a response to the popularity of social media.

In 2015, Quacquarelli-Symonds recognized UST’s website, managed by the Social Media Bureau, with a Bronze Award for Best International Website.

EdTech will continue to be the University’s support unit in handling the integration of digital technologies into innovative teaching approaches.


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