TO ENCOURAGE the students to set up their own businesses for franchising locally and internationally, the Association of Marketing Educators (AME), in cooperation with the Junior Chamber of Business Administrators (JCBA), held the 2nd AME-NCR seminar last August 29 at the Medicine Cinematorium.

The seminar, “Doing the Business Right Through Effective Marketing Communication,” featured Bong Ungria, Shoemart Inc. core merchandise manager, and Joel Tuquib, Apo Cement Corp. technical manager and marketing professor of La Salle University and Ateneo de Manila.

Janice Rubio, JCBA executive officer for promotions and publicity, said the seminar emphasized promotions and effectively reaching target markets using international marketing and integrated marketing communications.

Some 1,000 participants attended the event, including students from UST, De La Salle University in Manila and Dasmariñas, College of St.. Benilde, Trinity College, City College of Manila, Thames International Business School, and Pamantasan ng Pasay. Elka Krystle R. Requinta

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